With the continuing shift to digital, especially in the retail industry, ensuring a highly personalized shopping experience for online customers is crucial for establishing customer loyalty. In particular, product recommendations are an effective way to personalize the customer experience as they help customers discover products that match their tastes and preferences.

With so much data at our fingertips, many organizations are utilizing machine learning to generate insightful predictions and improve their apps. To accelerate AI innovation, you need a platform that can help you build expertise and provide a flexible environment for your team. This is where Vertex AI comes in.

DenizBank, one of the five largest private banks in Turkey, is committed to using innovative technology to improve its customers’ experience. Using Anthos, the company easily scales its private-cloud application environment to innovate faster and meet demand, saving time for its IT team while providing a more stable banking app for customers.