CXR Speaker profile: James Kerr

The All Blacks are the most successful rugby team in the world. Due to their astonishing victories and their rituals, they are a global phenomenon. James Kerr wrote a bestselling book on the leadership and culture lessons that one can learn from the All Blacks.

About James Kerr

James Kerr is a writer, coach, and consultant with more than 25 years of experience advising on leadership, identity, and innovation culture. As the co-founder of the consultancy agency Fable, he has collaborated with a wide diversity of leaders in sports, business, and the military. In these fields, James advised a wide range of clients, among whom; the US and UK Special Forces, Formula 1 teams, Premier League managers, America’s Cup teams, Olympic squads as well as major multinationals as Boeing, Dyson, HSBC, McKinsey, PayPal, Shell, and Unilever.

Leadership and culture of innovation

The diversity of teams and work environments is ever increasing. James has specialized in leadership and innovation cultures in high-performance environments. Despite the diversity of environments, several elements have proven to be an important factor on the way to success. By working with this wide diversity of teams, James can point out the crucial elements for an innovation culture leading to success.

James based his book on a period during which he has joined the All Blacks in every step they took. In the book, the 15 key takeaways behind the immense successes of the team are written summarized. The similarities between those lessons and everyday life are highlighted, enabling the reader to use the lessons personally. These lessons give answers to important questions such as: How do you handle the pressure? How do you train to be the best in the world? What will be your legacy?

With his diverse knowledge of the leadership and innovation cultures of both elite-teams and major multinationals, James Kerr has a unique view on the different sides of building a culture of innovation. With his book on one of the most successful teams globally, he transfers this knowledge into lessons applicable to every day.