Predicting customer behaviour with Google Cloud

Please register here for our next exclusive, small-scale Lunch & Learn session on predicting customer behavior. 

Constant connectivity, COVID-19 and changing customer behavior are accelerating the retail industry’s digital transformation and creating opportunities for forward thinking organizations such as Unilever. 

This Lunch & Learn will be small-scale, informal and most of all it will be an opportunity to exchange ideas among Google experts and Unilever peers. 

We’ll discuss how to combine and analyze Google Marketing Platform and other data in Google Cloud to unlock insights, deliver personalized experiences and predict consumer behavior faster. In particular, we’ll discuss topics such as:

• Connecting data from siloed systems to gain holistic, data-driven insights.

• Building predictive & advanced audience segments using Google Cloud’s Machine Learning capabilities to reach your most valuable customers.

• Enhancing customer experiences & brand measurement by providing relevant recommendations at scale, and by monitoring & leveraging customer sentiment. 

Interested to continue reading? Discover how L’Oreal Taiwan increases offline revenue 2.5x with Google Cloud and Google Marketing Platform.

The event takes place on November 12, from 3-4PM GMT. As this event is dedicated to the Unilever / Google Cloud collaboration, It’d be an honor to welcome you. You confirm your attendance by registering for the event here.