Dear reader,

Welcome to the Google Cloud Hub for BurdaDirect, your personal website with valuable and inspiring information.

On this hub, we have included relevant articles to share insights into how Google Cloud can be a partner in the media industry. You can also find out why several of our customers, such as The New York Times, Rheinische Post and Forbes, decided to partner with Google Cloud. 

We are looking forward to the exchange with you and are always available for questions and suggestions. 

Best regards,
Romina Teßendorf and the Google Cloud Team

Driving the customer experience

 


How CMOs are personalizing customer experiences using cloud technology


CMOs are personalizing consumer journeys and driving their organizations forward using data-driven, automated strategies.

Read more

 


BigQuery Omni innovations enhance customer experience to combine data with cross cloud analytics


A full cross-cloud analytics solution offers the best of both worlds: analyzing data where it is and flexibility to replicate data when necessary.

Read more

Optimizing the supply chain

 


How can demand forecasting approach real time responsiveness?


Vertex AI makes it possible to get closer to real-time forecasting across a range of areas when companies leverage the right AI and machine learning tools.

Read more

 


Google Cloud Brings End-to-End Visibility to Supply Chains with New Supply Chain Twin Solution


With Supply Chain Twin, companies can bring together data from multiple sources to reduce analytics processing time with up to 95%.

Read more
Google Cloud case

Meredith Digital

As its volume of content explodes, Meredith Digital is using machine learning to automate content classification, applying a custom universal taxonomy with Cloud AutoML and Cloud Natural Language. Click on the logo to read more.

Google Cloud case

Forbes

To fuel its digital transformation, Forbes combined elements of Google Cloud, Google Analytics 360, Google Ad Manager, and Google Workspace, helping it lead the way in 21st-century business publishing. Click on the logo to read more.

Google Cloud case

20th Century Fox

20th Century Fox wanted to make even better movies that can be enjoyed by more people around the world. By leveraging Google Cloud's AI and Machine Learning technologies, they were able to analyze audience demographics, preferences and opinions to help create plots and scripts that have greater audience appeal. Click on the logo to watch the video.

Google Cloud case

INKR

INKR uses BigQuery to better understand its reader profiles and Vision AI to make comics more accessible for creators and fans around the world. Click on the logo to read more.

Google Cloud case

The New York Times

Like virtually every business across the globe, The New York Times had to quickly adapt to the challenges of the coronavirus pandemic. Fortunately, our data system with Google Cloud positioned us to perform quickly and efficiently in the new normal. Click on the logo to read more.

Google Cloud case

Brut

Brut anticipates traffic peaks by creating a video platform with Google Kubernetes Engine and speeds up its translation processes by moving its files to Cloud Storage. Click on the logo to read more.

Google Cloud case

Bloomberg

Bloomberg uses Google Translate to instantly share news with customers in more than 170 countries. Financial markets can move within seconds of a story breaking, so speed matters. With Google's automated translation Bloomberg can quickly disseminate breaking financial news to customers around the world in 40 different languages. Click on the logo to watch the video.

Google Cloud case

Groupe Le Monde

Wanting more clarity over its programmatic and digital advertising, Groupe Le Monde and M Publicité chose Looker with BigQuery to drive effective monetization and improve the reader experience. Click on the logo to read more.

Google Cloud case

ynet

ynet worked with Google Cloud to perform a big leap forward in data source management by offering quick accessible solutions that help decision makers at all levels and serve business needs faster. Click on the logo to read more.

Google Cloud case

Rheinische Post

Rheinische Post built a custom data warehouse that stores and analyzes substantial amounts of data to improve the customer experience and increase subscriptions. Click on the logo to read more.

Google Cloud case

News UK

News UK enables its business teams to better understand and cater to readers’ wants and needs by unifying customer data and transactions on BigQuery to make them more easily accessible. Click on the logo to read more.

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Your Google Cloud contact

Romina Teßendorf

Romina Teßendorf

Google Cloud

Account Executive rtessendorf@google.com
Romina Teßendorf

Romina Teßendorf

Google Cloud

Account Executive rtessendorf@google.com
Romina Teßendorf

Romina Teßendorf

Google Cloud

Account Executive rtessendorf@google.com

We look forward to continuing the conversation with you

Learn more on Google Cloud