Google Cloud

Dear Madam, Sir,

Welcome to the Google Cloud Hub for Henkel, your personal website with valuable and inspiring information in the context of the proposal for a joint consumer centre of excellence.

On this hub, we have included relevant articles on the three proposed partnership pillars: digital transformation with a future-proof technology platform, customer-focused & data-driven innovation, and innovation culture & digital skills. You can also find out why several of our customers, such as P&G and Lush, decided to partner with Google Cloud.

We are looking forward to the exchange with you and are always available for questions and suggestions.

Best regards,
Your Google Cloud Team

Welcome

App modernization enabled this retail solution provider to converge physical and digital commerce

Digital transformation in the retail industry is more than just a requirement, it’s a race, and the retailers that transform the fastest will be the most successful in the long term.

How digital business ecosystems drive efficiency and innovation in a new era

Oxford Economics and Google Cloud surveyed 1,000 CIOs across seven industries around the world to understand their approaches to developing strong business partnerships that support innovation and drive business results—and to find out what the most successful companies are doing differently.

Three essential initiators for building a culture of innovation

Global research shows that innovation is critical for an organization’s growth. Especially in current unpredictable times, innovation has become more crucial to an organization’s survival than ever. So how do you build and cultivate an effective culture of innovation to allow for growth? We believe that innovation is enabled through three fundamental factors: a culture of openness, data, and room for mistakes.

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Google Cloud case

L'Oréal

L'Oréal, the world’s largest beauty company, wanted to ensure its marketing budget was being used effectively and reaching the right people. Watch the video to see how the marketing team used Google Marketing Platform and Google Cloud together to predict which customers would be most likely to purchase in stores and then reached those customers with advertising campaigns.

Google Cloud case

Procter & Gamble

In its more than 180 years of history, Procter & Gamble has been at the forefront of consumer insights and innovation. From soap operas to smart toothbrushes, P&G has specialized in consumer experience since the start. Here’s how they’re applying cutting-edge technology to the next century of consumer goods.

Google Cloud case

Lush

With Google Cloud, beauty brand Lush has been able to increase its sales and sustainability in three ways. Lush migrated 17 global e-commerce websites to Compute Engine and Cloud SQL in just 22 days, where they are powered by 100% renewable energy. Because Lush sells cosmetics without packaging, the company used Google Cloud’s AI platform to develop Lush Lens, a mobile app that can recognize its products and supply consumers with instructions and ingredients. The beauty brand also worked with Google's platform to create Lush Pay, a point-of-sale program that lets employees make sales anywhere in the store. Watch the video to learn more.

Google Cloud case

Conrad Electronic

Conrad Electronic unifies 400+ internal system data sources on BigQuery to enhance reporting, analysis, and process automation; it uses Apigee to connect this data to key applications via APIs.

Google Cloud case

Metro

In this video, Timo Salzsieder, Chief Solution Officer and CIO, shares why METRO moved 100 instances into the Google Cloud Platform (GCP). The global wholesaler wanted a partner they could collaborate and innovate with, and they found one in Google. With an SAP S/4HANA system running on GCP and the help of machine learning, METRO has been able to lower costs, increase efficiency, and improve its customer experience.

Google Cloud case

Carrefour

Carrefour is on a mission to make quality and healthy food accessible to everyone, everywhere, every day. By leveraging Google Cloud’s speed, scale, and agility, they’re empowered to lead the way to transform the global supply chain from the field to the plate, ultimately evolving the way customers shop and consume to benefit people, society, and the planet. Watch the video to learn more.

Google Cloud case

Ulta

As the largest U.S. beauty retailer with more than 1,200 stores across all 50 states, guests flock to Ulta Beauty for its impressive selection of beauty favorites. Ulta Beauty revolutionized the shopping experience by bringing all things beauty, all in one place. It’s enhancing the beauty experience again with technology to personalize product recommendations and try on makeup virtually. This video explains how using Google Cloud, Ulta Beauty unified its data strategy to better curate and analyze data to provide industry-leading guest experiences.