Sixt & Google Ads

The Google Business Organization (GBO) supports SIXT as one of our premium partners to leverage the full potential of Google’s advertising and advanced tracking solutions. With our broad set of acknowledged specialists we consult SIXT on how to best reach existing & new customers via Google media and how to measure & optimize the impact on the SIXT business with Search, Display & Video advertising. 

Based on user insights from our customer-facing platforms, especially Google Search, we derive real-time insights at scale that help to navigate changing user behavior and increase the relevance for SIXT customers. 

“It was great to experience how SIXT made the most of the crisis and manoeuvred the pandemic to strengthen its position in the market. Building on Google demand data we identified shifts in user behavior, effectively scaled marketing activities and realized additional efficiencies for profitable growth across the key markets. We are looking forward to further deepening our collaboration for data-driven marketing along the journey ahead.” - Philippe Renfer, SIXT Google Industry Manager