How Google became a partner in digital transformation

Digital Transformation is the strategy term of this decade. An eye-opening 27% of companies say digital transformation is a way of survival, 56% of CEOs saw increased revenues due to digital improvements, however a shocking 70% of digital transformations fail. What’s going on? Google is here to help.

Google is already helping out thousands of companies on their digital transformation journey. In many industries, Google Cloud is used by the majority of the 10 largest companies. Out of these 10 largest companies in each sector, no fewer than nine media companies, seven retailers, six energy companies and five banks used Google Cloud in their digital transformation. Let’s have a look at some of the options Google has to offer. 

From aspiration to execution
Digital transformation starts with a good vision. The execution of this vision often turns out to be the hardest part. This is where for example Google’s Apigee Compass comes in. This tool can exactly tell you where your business is in the digital world. It uses Google’s data from all the business they have guided through the digital transformation as a benchmark.

Besides this, Apigee Compass can chart the path forward for you. It can give recommendations about points to focus on specifically for your digital transformation journey. All you have to do is fill out a free, 5-minute online questionnaire. Additionally, you can share your results with colleagues and discuss the different perspectives for more alignment in your organisation. This video shows you more about the Apigee Compass:


You can learn more about the Apigee compass and other Google Cloud solutions here. 

State-of-the-art technology
Furthermore, Google offers important technology for digital transformation:

  • Global scale infrastructure. A highly secured and reliable private network provides the basics for any digital transformation. This includes edge computing, storage and networking. In 2019, Google introduced an option to make hybrid and multi-cloud even easier. Anthos, as the new option is called, enables users to combine Google Cloud with their own multi-cloud strategy. 

  • Digital transformation platform. Google Cloud offers a broad spectrum capabilities on their platform to manage data, understand and analyse data. AI and machine learning can be used in meaningful ways to find insights and make decisions. Additionally, collaboration with others is promoted with for example G Suite. Recently, Google announced their integrated Open Source Ecosystem, giving customers a platform of amazing open source technology.

  • Industry specific transformation solutions. All these technologies also enable Google to deliver industry specific tools. The use of AI, Google Maps or Google Assistant can all contribute to smarter, customer oriented solutions. In doing so, waiting time in call centers can be reduced, supply chains can be made more efficient and digital media catalogs can be created that can be searched efficiently. 

Learn faster than your competition
The digital world changes fast. Having an up-to-date understanding of how digital solutions can solve business challenges is crucial. Google created a strategic education programme, called Google Digital Academy, specifically for this. 

Programmes involve workshops and face-to-face Labs as well as scaled e-learning and virtual learning. Every programme covers some or all of five of the transformation pillars: Customer centricity, Technology, data & automation, Culture of innovation, People operations and Vision & leadership. All to maximise shared understanding. 

Altogether, Google offers a broad spectrum of options to accelerate your digital transformation. Ranging from charting your pathway to high performance technologies and a full academy on digital transformation. Google can help with every aspect of the journey.

 

Sources: