Climate change does not only affect the environment. It puts pressure on our societies, economies and the daily life of people. Currently, environmental care, social responsibility and governance are becoming common premises for business value. That is why many organizations choose to strategically rethink their mission and vision, in addition to making use of technology to optimise their production, costs and benefits.

Thousands of racks of humming servers use vast amounts of energy; together, all existing data centers use roughly 2% of the world’s electricity, and if left unchecked, this energy demand could grow as rapidly as Internet use. So making data centers run as efficiently as possible is a very big deal.

Cloud technology increases the pace of organizations in various ways; for example by creating a low-risk zone where experimenting is easy, by having a scalable and cost-efficient model, and by playing a role in IT talent management and by the analytical tools it offers.

In this article, we will guide you through some of the best solutions that boost operational efficiency using data. It is all about cutting down workloads, making data accessible, and optimizing data-driven decision making.

So how do you create a culture of innovation? Google doesn’t have a secret formula, but we have distilled our thinking into a set of basic principles—ideas we believe can be adapted and applied at pretty much any organization, regardless of size or industry. In this article, you will find eight principles of innovation and how we apply them inside Google.