Profile: James Kerr

The All Blacks are the most successful rugby team in the world. Due to their astonishing victories and their rituals, they are a global phenomenon. James Kerr wrote a bestselling book on the leadership lessons that one can learn from the All Blacks. 

About James Kerr
James Kerr is a writer, coach, and consultant with more than 25 years of experience in advising on leadership, identity and culture. As the co-founder of the consultancy agency Fable, he has collaborated with a wide diversity of leaders in sports, business and the military.

In these fields James advised a wide range of clients, among who; US and UK Special Forces, Formula 1 teams, Premier League managers, America’s Cup teams, Olympic squads as well as major multinationals as Boeing, Dyson, HSBC, McKinsey, PayPal, Shell and Unilever.

Leadership
The diversity of teams and work environments is ever increasing. James has specialized on leadership in high performance environments. Despite the diversity of environments there are several elements which have proven to be an important factor on the way to success. By working with this wide diversity of teams, James is able to point out the crucial leadership elements leading to success.

James based his book on a period during which he has joined the All Blacks in every step they took. In the book the 15 key takeaways behind the immense successes of the team are summarized. The similarities between those lessons and everyday life are highlighted, which enables the reader to personally use Kerr's experience. These lessons give answers to important questions such as: How do you handle pressure? How do you train to be the best? What will be your legacy?

James Kerr has, with his diverse knowledge on leadership of both elite-teams as well as major multinationals, a unique view on the different sides of being an leader. With his book on one of the most successful teams in the world, he transfers this knowledge into lessons applicable to every single day.