Sales and Marketing: Chances for the Insurance Industry  

85% of all sold Insurance Policies have been influenced by Online Research. Mobile Channels are popular to start searching for information. Some sectors, such as retail, have long been reaping the benefits of an omnichannel presence. Their foray into this realm of sales and brand presence has heightened the consumer’s awareness.  There are two main factors motivating this omnichannel trend: 1. the necessity to improve efficiency and distribution, as well as 2. consumer’s digital expectations.

Google can help you to find your target customer groups with a direct or indirect demand in certain life time situation like moving houses or marriage. We can direct them to the channel they feel most comfortable with, whether this is online, offline or a mix of both. Companies like IKEA have increased their store and website visits massively with the help of Google.

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