Three benefits of starting an innovation lab

From a cultural perspective, Google’s decision to build innovation labs was a brilliant one. 

Curious how innovation labs support business and culture? We share some experiences below of how innovation labs at Google have helped us become successful.

With every innovation lab that we start (such as those on healthcare and societal challenges), we usually start simple to get a basic understanding of the emerging technologies that we are delving into. 

In order to guide our clients through the ever-changing environment of tech, we need to build hands-on experience with new technology. We develop these crucial skills by engaging and experimenting with new technologies, we develop these crucial skills. Innovation labs are an efficient structure that ensure a curious, startup-like mindset while simultaneously empowering your teams with a professional, corporate backbone.

We share our failures and discoveries on numerous blogs that are run by our innovation labs. This distinctive element (sharing our failures) of the industry in which we work is arguably a major reason for our rapid growth. By working with innovation labs, we’ve found an efficient instrument to maintain this collaborative culture while our companies grow bigger. Being open and seeking out collaboration and partnerships is crucial when it comes to discovering new ideas, or to developing products that one company simply cannot bring to the market alone. Collaborating with competitors in innovation labs, is a good way to ‘test the waters’, and to validate collaborations for when ideas reach a more mature state. 

As the world of technology rapidly evolves and changes, we use innovation labs to gauge hype around new technological possibilities. We hope to be at the forefront of innovation, but we cannot put all our eggs in one basket. 

In collaboration with our customers, we need to consider carefully which trends are real and demand our attention. Our innovation labs make sure that we are at the forefront of market developments and that we can quickly help our customers in adapting new technologies.