Innovation: How do I create an innovation culture?  

More and more insurance companies are realizing they must reinvent their strategies by infusing innovation into their DNA. Unlike startups that get to shape culture from scratch, established companies must transform existing norms, values, and assumptions in ways that inspire everyone to innovate — not just at the top of the organization, but at all levels.

It's important to bridge the collaboration and knowledge Gap between Business and IT. If the Business doesn’t know what's technologically possible and the IT lacks practical understanding of the business it's hard to find innovative solutions.

Some of the most frequent questions we get from CEOs and leaders of other companies are: 

How does Google innovate? Can innovation be planned? Can it be taught?  

We think that company culture and innovation can’t be separated. “You have to have the culture,” says Google Chairman Eric Schmidt, “and you need to get it right.”

So how do you create a culture of innovation? Google doesn’t have a secret formula, but we have distilled our thinking into a set of basic principles—ideas we believe can be adapted and applied at pretty much any organization, regardless of size or industry. You will find here eight principles of innovation and how we apply them inside Google. Furthermore we offer Innovation Labs to jointly create Innovations.

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