Most changes occur almost unnoticed. Slowly they come up, and step by step, they change our lives and work in a few years. When you then look back, you notice the impact of those changes.
If you look ahead ten years from now and describe a number of imminent changes, we naturally tend to tone it down, under the Dutch motto, "it will probably not go that fast". At the same time: virtually no one would have predicted a global pandemic four years ago. Let alone, we would work from home and masse and find video conferencing the most normal thing in the world today. Other examples, such as the threat of a third world war or the magnitude of climate change in recent months, also belong on that list.
This analysis aims to look ahead to the work of and at PGGM in 2030. We predict that work will change radically. The speed at which technology develops has never been greater. In 2030 we will use AI and Machine learning on a large scale, the computer will do the vast majority of our repetitive work, and we will have access to an amount of data that exceeds our imagination. We meet and work together in the metaverse, where intelligent computers join us as colleagues.
The scarcity in the labor market will become many times more significant than it already is, partly because almost one million Dutch people will retire between now and 2030. This causes tremendous pressure on the labor market and creates an immense demand for care and welfare, our 'home market'. As one of the industry's prominent asset managers, we will be expected to contribute to this industry to ease that pressure substantially.
In 2030, most workers will belong to generations Y (the millennials) and Z. Generations with different requirements for employers. In addition to income and a good work-life balance, the importance of purpose and the social impact of an employer is increasing rapidly. This will be further reinforced in the coming years because climate issues are rising steadily. Social pressure on pension funds and their asset managers will increase just as quickly. 3D investing will become the core activity of PGGM IM/IB. In numerous contract forms, we cooperate with various specialists and generalists in flexible teams and even more flexible working environments everywhere in the virtual and physical world.
If we can play a leading role in 3D and actively propagate this, we will grow into the asset management organization with great appeal to investors, talent, and partners. We are thus evolving into a source of inspiration for other investors with whom we generously share our knowledge. Because that is good for change, our PFZW participants, our society, and for PGGM.
You can read an extensive version of the 'work in 2030' analysis
here.