Welcome to the Google Cloud Hub for Aegon & Transamerica, your personal website with valuable and inspiring information.
On this hub, we have included relevant articles to share insights into how Google Cloud can be a partner in driving personalization. You can also find out why several of our customers, such as AXA Switzerland and Generali, decided to partner with Google Cloud.
We are looking forward to the exchange with you and are always available for questions and suggestions.
Best regards,
Luc Schamhart and the Google Cloud Team
Welcome
What industry leaders tell us about the future of data
Almost two-thirds of leading organizations claim that creating data-rich platforms is one of the best ways they can “future proof” their business. Research commissioned by McKinsey & Company highlights that one of the attributes of industry winners is that they don’t just think of data as a component of their business, they act as if “Data is the business”.
Solving business problems with data
Data science can be applied to business problems to improve practices and help to strengthen customer satisfaction. In this article, we address how the addition of Looker extends the value of your Google Cloud investments to help you understand your customer journey, unlock value from first-party data, and optimize existing cloud infrastructure.
Transamerica Marketing Analytics & Innovation Accelerator
We are living in the predictive era, an opportunity for growth. Google can help improve your understanding of customer value and drive marketing and customer service success.
Innovation Accelerator
Innovation Accelerator 2022 is a high paced co-creation program that will bring your organization in two stages from a key business challenge to a plan for success.
Perspectives on Issues in AI Governance
We have long progressed beyond an era when advances in AI research were
confined to the lab. AI has now become a real-world application technology and part of the fabric of modern life. Harnessed appropriately, we believe AI can deliver great benefits for economies and society, and support decision-making which is fairer, safer and more inclusive and informed.
Turning data into unmatched business value
Seemingly everyone knows that data has a role to play in today’s highly digitized environment, but too many organizations think data alone will light their path. In reality, data is just the raw material needed to generate the insights that can change a business. So, how do we harness the data in a way that generates insights that, in turn, create value?
