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Dear reader,

Welcome to your personal Google Cloud Hub, where we provide valuable information and inspiration for fostering the customer experience at ING.

On this hub, you can find articles highlighting how Google Cloud can be a powerful partner in achieving your personalization and communication goals. For example, discover why several of our customers, such as HSBC and Commerzbank, have chosen to collaborate with us. We'd love to support you in leveraging Google Cloud's data platform to unlock valuable insights, make informed decisions, and drive hyper-personalized communications with your customers.

We are excited to discuss how we can apply technological solutions to drive your ambitions. Let's start a conversation and explore the possibilities together.
Best regards,
Luc Schamhart, Milko van Schaik and the Google Cloud team

Lead the way in customer-focused financial services with analytics and AI

Going by current trends, financial services will be more customer-centric, digitized, and personalized than ever before. Customer expectations are evolving rapidly, and people crave financial services that meet them where they are. How financial services organizations effectively meet these increasingly complex and dynamic consumer demands will depend on their ability to unify and analyze customer data to better understand, personalize, and optimize digital customer journeys at scale.
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How financial services can unlock customer insights to deliver personalization securely

With  pressure coming from consumers, their peer organizations, and startups, leading financial institutions are putting an even greater emphasis on delivering delightful digital experiences where and when their customers want.

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People power: How AI can make financial services more customer centric than ever

More than a thousand organizations are already using Google Cloud generative AI. Here are just a few examples of how generative AI can help in the financial sector.

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The four building blocks of responsible generative AI in banking

Explainability, regulation, privacy, and security are four critical building blocks for gen AI in banking. Here's why.

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Five generative AI use cases for the financial services industry

Generative AI has the potential to revolutionize the way we live, work, bank, and invest. Its impact could be as significant as the advent of the internet or the mobile device. In fact, 82% of organizations considering or currently using gen AI believe it will either significantly change or transform their industry. Here are 5 practical AI use cases for the financial services industry.
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