Let's look back at some Google Cloud x ftrprf highlights
Learn more

Dear reader,

In 2023 we're celebrating two significant milestones: Google turned 25 and ftrprf celebrated its 5th anniversary. As Google Cloud was our first customer and has been our unwavering partner from day one, we appreciate that you have played a significant role in shaping our growth and inspiring us to push the boundaries of change. To say thank you, we've created this trip down memory lane. We had so many incredible projects together that it’s hard to pick. But we selected the most fun, interesting, and special projects from the past five years here. Enjoy!
Best regards,
The ftrprf team
googleteam@ftrprf.com

Changing the world for the better

We are futureproof and we believe we’re here to change the world for the better.

Using strategy, technology, creativity and perseverance, we create dreams and make them come true. We know how organizations can do better for clients, colleagues, society and generations to come.

The questions Googlers ask us the most

How can we amplify the event experience and boost attendance?
What is the most effective way to communicate and engage stakeholders on a certain strategic topic?
How can we stand out from the crowd?
What are the top ways to celebrate our new partnership with a specific company?
How can we establish personal connections and build relationships with the accounts we are targeting?
How can we foster the development of thriving communities around our strategic initiatives?

Amplifying event experiences

Highlight

Cloud Day 2022 & 2023

Cloud Day brings together a large audience of practitioners and ITDMs to take their innovation to the next level. With personal invitations, creative DMs, personal preparatory landing pages, and follow-up materials, we supported the success of two consecutive Cloud Days - from driving registrations to making attendees feel special.
There's more!

    Standing out from the crowd

    Highlight

    Add Something New with Atos

    As part of the partnership between Atos and Google Cloud, we were the driving force behind the campaign Add Something New. We created the concept including storyline, tagline, and visual design, and developed a comprehensive campaign targeting C-level enterprise accounts. The campaign was focused around exclusive events with speakers such as Cody Keenan (Obama’s speechwriter), James Kerr (author), and André Kuipers (astronaut). To drive awareness, we had bi-weekly print ads in a financial newspaper, targeted social media posts, whitepapers, and a website with regular updates.
    There's more!

      Creating personal connections

      Highlight

      Account-Based Marketing

      We have seen that reaching out to new contacts is much more effective when this is done from a personal starting point. At the same time, creating this personal basis is difficult when there is limited time available for FSRs, with little knowledge about the prospect in the first place. Our Account-Based Marketing approach aims to solve this catch-22. You identify the companies you want to connect with, we identify and analyze the targets you need to contact, and create everything you need to reach out to them. Between 2021 and 2023, we have covered 573 accounts in ABM White Glove and Light across the Benelux, DACH, Nordics, EMEA, UK&I, and KSA regions, mapped 13,770 contacts across these accounts, and prepared 2,503 personal emails for ABM White Glove campaigns.
      There's more!

        Driving strategic communication

        Highlight
        There's more!

          Celebrating new partnerships

          Highlight

          Fostering thriving communities

          Highlight

          Founders Platform

          Founders Platform in the Benelux and Nordics brought together a community of cloud-native companies that aim to change the world using technology. Through events, relevant content publication, and a bit of Google magic, we built meaningful relationships with cloud natives and positioned Google Cloud as a strategic and technological partner for meaningful change.

          Meet your ftrprf contacts

            Thank you for trusting us in your journey to change the world.

            Let us know what you think!