For the Google Cloud Summit Benelux 2023, we supported on content such as invites and agenda overviews, and took care of the design of all speaker decks as well as the keynote, which was played on a large, immersive screen. According to several VPs, this was "the best event they'd ever been to."

With our full-cycle event support, from concept work to communications and from preparatory materials to follow-ups, we supported the Benelux team in driving a highly successful event in Antwerp. A highlight was the Direct Mail: attendees received a package with wildflower seed bombs and a personal letter before the event, linking to organizational growth and sustainability. Responses were extremely positive, with one attendee even posting about the DM on LinkedIn.

In 2019, we supported the Benelux team in the preparations for the Summit in Amsterdam. ~300 Leaders Connect attendees received a personal landing page with their personal program and relevant information, enabling them to be fully prepared for the event. Similarly, we supported the DACH team with personal landing pages and programs for ~250 Leaders Connect attendees.

This CxO-focused campaign aimed to enable the outreach to high-value contacts with a consistent and impactful narrative - from awareness and consideration to conversion. Content was developed around the pillars of operational efficiency, a culture of innovation, and sustainability, and published on the Google Cloud Knowledge Hub. Personal mailings, paid media, Solving Club roundtables, and a VR experience further supported the outreaches.

Together with FSRs and Marketing from the DACH region, we’ve brought ABM White Glove to new levels over the past years. Initially starting out as an ‘FSR helpdesk’ in 2020, we have now shaped ABM White Glove to support FSRs across the full spectrum of getting in touch with potential customers - from stakeholder mapping and research to creating personal messaging and Googley assets. We have run many White Glove campaigns over the years, including specific projects focusing on SAP and Sovereignty.

In 2022, we kicked off ABM White Glove in a new region: KSA. For six pilot accounts, ranging from the energy and petrochemicals sector to the dairy industry, we aimed to open doors and start new conversations. Due to strong research and personalization, as well as commitment from the involved FSRs, we jointly succeeded in starting first conversations at all six accounts.

Across four strategic FSI accounts, we supported the Google team in identifying important contacts and researching relevant angles for an initial outreach. We added a personal and Googley touch to this outreach through personal messaging and creative assets. ABM White Glove campaigns aim to enable the FSR to reach out to their key accounts. This saves them over 40 hours per account on average - time otherwise spent researching, reading, and writing assets.

In the first half of 2023, we started a new journey in the Nordics. We launched the first ABM Light+ campaign, which aimed to strike a balance between the personal approach from ABM White Glove and the scalable approach from ABM Light. In this campaign, we focused on 10 strategic accounts and created personalized messages for key stakeholders. FSRs shared positive feedback on the quality of the work and the ease of using the materials.

The Climate Club with Intel and Google Cloud aimed to open doors with target accounts through a shared sustainability narrative. Across 10 accounts, support on research, stakeholder mapping, messaging, and asset creation was provided to enable easy and effective outreaches and start new conversations on the topic of sustainability.

We joined forces with the Security and Apigee teams in the DACH region to create a Light campaign on both of these topics. With the input from these experts, we created high-quality messaging and one-pagers and turned these into easy-to-use outreach kits for Sales. Since ABM Light is focused on scale, it enables Sales to cast a wide net across organizations in many different verticals - resulting in the generation of QSOs for both campaigns.

2023 marked the first ABM Light campaigns in the Benelux. With a specific focus on Digital Natives, we executed an ABM Light campaign on the topic of data/AI/ML to enable FSRs to start initial conversations with focus accounts at a larger scale. With research factsheets and stakeholder mapping on each account, as well as outreach kits for key verticals, ABM Light fully equips FSRs to start the outreach to their accounts in an effective way.

In 2022, we supported the Nordics with their partner sustainability program called Project Jörd. We refreshed the go-to-market strategy document and created useful materials for partners such as ‘door-opener’ one-pagers and pitch presentations. This enabled the FSRs to easily reach out to potential partners and invite them to become part of the program, and for the partners to pitch the program to their customers.